Secret to Success for Web Owners

Aim
Whether you are new to email marketing or a savvy veteran, working for a company that sends 200 emails a week or 10,00,000, there are certain policies you should follow to optimize your campaigns. The commandments of email marketing or call them best practices; here are best ideas to improve your delivery, open, and response rates.

Always Give Away Something for Free!

Unless people have an incentive to click to your sales message, most of your prospects will not read what you have to say.

In addition to teaching you how to succeed in your own online business, offering this free manual gives an opportunity to show off authors expertise and possibly gain a few more Potential prospects and customers.

Relationship email marketing

Now the real question... What about you? Are you using relationship email marketing? Do you have a growing email list? I certainly hope so, because...if you are not collecting names and email addresses from people who are visiting your website, you are missing the boat in a big way.

In fact, it's amazing to me that more people don't build their own email lists! Most people who visit your website only do so once. By collecting email addresses you retain and recycle the traffic you worked so hard to get in the first place.

Built your own mailing List

Building your own permission-based email list is -- automated follow-up email marketing and broadcast email marking rolled into one. Another way to describe it is... the most profitable Internet marketing strategy there is.

Best Way to Get Opt-ins

The easiest way to build a list is to give away a free ebook or other gift with a high perceived value. You should show a virtual 3D image of the gift, and an easy opt-in form. You can do this right on your home page, or on a pop-up page, or even a squeeze page.

Pop ups are one way many Internet marketers collect names. Contrary to popular belief, popup are still a viable way to get opt-ins. If you want to try this proven strategy, just be sure to select a popup creation tool that is not easily blocked.

Squeeze pages are also quite effective when done correctly, and can be an integral part of your on line business. A squeeze page is just a standalone web page containing some pre-selling info (video works well nowadays) and an offer - you are trading something of value to your visitor for the right to contact them in the future.

Your own "email newsletter" or "ezine".

An email newsletter or ezine is simply a regular email message that you send to anyone who asks for it. It delivers free, helpful information to your customers and your best prospects. The "Information" can take on the form of industry news, web resources, discount specials or anything.

Things to Do with Your Opt-ins...

The day you start building your opt-in list you also should write a series of helpful email messages that will be sent to everyone who opts in.

This is easier than it sounds. Ideally, you'll want about 10-20 messages, but you can start with a handful in the beginning. The email messages should sound friendly and personal and should be scheduled about a week apart.

Your Letter should be very friendly, ask question like how are you, how are the things going on so on and so forth. Do you have any questions for me?" Encourage them to contact you. Forming relationships grows business and it should be a top priority.

Auto responder

Personalize each message with the first name of each person who downloaded your ebook. This is another feature that is easily implemented with either of those recommended auto responder services....Now a days there are lot of auto responder services like getresponder.com , aweber etc. I use getresponse services and are very useful.

Subject line

Make sure your SUBJECT LINE reflects the content of your email.When recipients think they’re being tricked into opening the email they often become resentful –and to unsubscribe in mass numbers.

Boardcast messages

Time to Time send boardcast messages or Spl Offers,or to tell them about a new product you or a colleague of yours just released. If fact, most of the web's biggest affiliate profits are realized through this very strategy.

Things You Should Avoid

. Avoid suspect rented lists. Recipients on these types of rented lists did not opt-in to receive information from you specifically, therefore, it may result in you being flagged as spam - or even
worse - blacklisted by the ISPs.

. Avoid punctuation such as “FR EE” or FR^E. The use of punctuation in the middle of words causes many blocked messages since ISPs and filters are screening for this.

. Avoid overuse of punctuation. Too much punctuation,!!!! or too many “Click
Here!” references raises suspicions and may result in blocked messages

• Avoid overuse of capitalization. Abundant capitalization “ANNOUNCING A GREAT NEW PRODUCT” can be difficult to read – if it even reaches the inbox in the first place. There’s a good chance the excess punctuation will land your email in the junk folder.

. Avoid sending attachments. Sending attachments with bulk email increases the chances the receiving ISP will block it and/or your list members will flag it as spam. ISPs don’t have the bandwidth to support getting a large number of emails with massive attachments.

. Avoid sending offers your audience did not request. If your list members opted-in for specific information, don’t send them unrelated offers. Doing this will only upset your list members, and result in a higher unsubscribe and/or complaint rate.

http://www.GetResponse.com/index/jayanti9